Google Business Profile Management
You already have a profile. This is about who keeps it accurate, answered and posting every month.
Google Business Profile management is the ongoing work of keeping a listing accurate, active and answered. It covers categories and services, hours and holiday hours, photos and posts, review requests and responses, and the directory listings that have to agree with the profile.
What gets done every month
Categories and services get reviewed, because Google changes the available categories and competitors change theirs. Hours get checked ahead of every holiday, since a wrong closing time costs a visit and earns a bad review at the same time.
Photos and posts go up on a schedule. New reviews get a response, including the difficult ones. And the profile gets audited against the website, because the two drifting apart is one of the most common reasons a listing quietly loses ground.
Review generation, without nagging your customers
Most businesses ask for reviews inconsistently, usually when someone remembers. A managed process asks at the same point in every job, through the same channel, so volume grows steadily instead of arriving in bursts after a good week.
Responding matters as much as collecting. A profile with fifty reviews and no responses reads as absent. A profile where the owner answers both the praise and the complaint reads as a business worth calling.
Review management when something goes wrong
A bad review is not an emergency, and treating it as one usually makes it worse. The right response is short, specific, unemotional and offline. It is written for the next reader rather than for the reviewer, because the next reader is the person still deciding.
Reviews that break Google's policies can be reported, and sometimes they come down. Our team at Digital Domination once had 89 unfair one star reviews removed from a dealership group's profiles. That is the exception rather than the plan.
Local citations, and why 54 of them mattered
A citation is any listing of your name, address and phone number on another site. Google checks them for agreement. Disagreement is one of the quietest ways a business holds itself back, because nothing on the profile looks broken.
In our team's Las Vegas barbershop engagement, month one built 54 primary citations before anything else was attempted. That groundwork is not glamorous and it is not optional. It is the reason the later work moved at all.
The fastest way to see where you actually stand is to look at a scan of your own market.
What our team can actually evidence
- Mobile mechanic: 0% to 37% share of local voice across 169 square miles in 8 weeks, delivered by our team at Digital Domination.
- Auto dealership group: 89 unfair one star reviews removed across four rooftops, delivered by our team at Digital Domination.
- Electrical contractor: average Google Maps grid position from 8.2 to 2.4 in 8 weeks, delivered by our team at Digital Domination.
- Auto repair shop: absent from the Map Pack to positions 2 to 4 in seven days, delivered by our team at Digital Domination.
Results shown are from real Digital Domination client engagements. They are not typical and are not a promise of similar outcomes. Results vary by market, competition and how fully a program is carried out.
Frequently Asked Questions
What is included in Google Business Profile management?
Categories and services, hours including holiday hours, photos and posts, review requests, review responses, question and answer moderation, and citation consistency. Plus a monthly check that the profile and the website still agree with each other.
Can I not just do this myself?
You can. Most owners start well and stop after two months, because it is small, repetitive work with no deadline attached. The value of a managed service is that it happens on the weeks you are busy, which are the weeks it matters.
How many reviews should we be getting?
Enough to keep the profile looking current, which usually means a steady trickle rather than a burst. Recency counts. Forty reviews spread over two years reads better to a customer than forty collected in one month and none since.
Do posts on a Google Business Profile do anything?
They keep the listing looking active and they occupy space a competitor could otherwise own in your customer's search results. They are not a major ranking lever on their own, and anyone selling them as one is overstating it.
What are citations and do they still matter?
A citation is your business listed on another site with its name, address and phone. Google checks whether those agree. They still matter, which is why our team's Las Vegas barbershop build started with 54 of them before anything else.
Get a straight answer about your own listing
Call now and we will look at it with you, or run the free GeoGrid scan and bring the result to the conversation.